John Vitti, the co-founder of Mobile Spinach, a local company that coordinates group-based retail discounts through mobile phone updates, launched a new initiative that features special deals from merchants along Muni routes.

Why did you decide to focus on merchants close to Muni lines? We’re a heavy commuter city, and we thought it would be a great idea to feature commuter-specific offers. The idea is that everyone knows their stop, either on their way to work, the gym or home. If they’re waiting for the bus, they can run in and grab a cup of coffee, or if they’re on their way home, they can sit down for a bite to eat. The goal is to be timely and relevant.

Is there a specific type of business featured? We definitely wanted businesses with a close proximity to each stop, and we wanted them to make sense for a commuter. So we focused on things like spas, food and bars.

Any plans for expanding this initiative?

Right now, we only feature businesses on the N-Judah train line, and the 1, 38 and 22 bus lines. Every month, we plan on expanding to more Muni lines, and we’re also open to the idea of bringing this offer to BART and other transit agencies.