Posts tagged deliver
BizReport : Mobile Marketing : January 18, 2011
CCTV, 3rdSpace to deliver mobile ads across China China’s hungry mobile population may get a few new snacks starting this week. China Central Television (CCTV) has announced they’ll now serve up mobile ads with 3rdSpace. China is the world’s largest mobile market. Ads will be offered for iPhone and Android devices as well as through WAP portals.
by Kristina Knight
“With over 850 million mobile phone users in China, our agreement with CCTV positions 3rd Space as a leading company in the mobile advertising industry in China. We are working with a number of global brands to create innovative and engaging customer acquisition and retention strategies in China’s growing digital economy,” said Warwick Hill, CEO at 3rd Space.
CCTV is not only the State broadcaster of the Eastern country, but also the ‘most valued and recognizable’ brand in the country according to company information. Their website brings in more than 10 million unique visitors daily, and has already accumulated 3 million iPhone app downloads of its free-to-view mobile portal. That number is expected to skyrocket over the next year as more Chinese consumers switch to or upgrade their smartphones. By year’s end, China’s Ministry of Information is forecasting that more than 150 million smartphones will be sold in the country.
Other interesting factoids about China’s mobile ecosystem:
• 38% of China’s mobile consumers access mobile web browsers
• Only 27% of mobile Americans do the same
• China’s mobile ad spend is expected to reach more than $2 billion by 2012 (Juniper Research)
Entering the emerging marketplace may be a struggle for brands. This whitepaper offers some insights into the region.
The advertising partnership will offer traditional display banners, pre-, mid- and post-roll video ads and rich media options. CCTV says they will also offer brands the ability to ‘create and maintain their own dedicated eco-systems’ within CCTV’s portal.
Tags: 3rd Space, CCTV, China, Chinese demographics, mobile ads, mobile consumers, mobile marketing
Verizon Wireless and Apple® today announced that the iPhone® 4 will be available on the Verizon Wireless network beginning on Thursday, February 10. Qualified Verizon Wireless customers will be given the exclusive opportunity to pre-order iPhone 4 online on February 3, ahead of general availability.
iPhone 4 is the most innovative phone in the world, featuring Apple’s stunning Retina™ display, the highest resolution display ever built into a phone resulting in super crisp text, images and video, and FaceTime®, which makes video calling a reality. iPhone 4 on Verizon Wireless will also include new Personal Hotspot capabilities allowing customers to use iPhone 4 to connect up to five Wi-Fi enabled devices.
“We are pleased to introduce millions of wireless users to the industry leading iPhone 4 on the nation’s most reliable network,” said Lowell McAdam, president and chief operating officer of Verizon. “This is an important step for the industry as two great companies join forces to give wireless customers one of the most important technological additions to the mobile landscape this century.”
“Verizon Wireless customers have told us they can’t wait to get their hands on iPhone 4, and we think they are going to love it,” said Tim Cook, Apple’s chief operating officer. “We have enormous respect for the company Verizon has built and the loyalty they have earned from their customers.”
iPhone 4 features a 5 megapixel camera with LED flash, HD video recording, Apple’s A4 chip, a 3-axis gyro and a beautiful glass and stainless steel design like no other mobile phone. iPhone 4 also comes with iOS 4, the world’s most advanced mobile operating system, which includes multitasking, folders, Game Center, AirPlay® and AirPrint wireless printing. iPhone 4 customers have access to the world’s most popular App Store? with more than 300,000 apps available in an incredible range of 20 categories, including games, business, news, sports, health and reference.
Pricing & Availability
iPhone 4 will be available on the Verizon Wireless network beginning Thursday, February 10 for a suggested retail price of $199.99 for the 16GB model and $299.99 for the 32GB model with a new two year customer agreement. iPhone 4 will be available at more than 2,000 Verizon Wireless Communications Stores nationwide, online at www.verizonwireless.com/iphone, at Apple Retail Stores, at the Apple Store® (www.apple.com), at Apple Authorized Resellers, and by calling 1-800-2 JOIN IN.
(EDITOR’S NOTE: Media can access high-resolution images in the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.)
Verizon Wireless operates the nation’s most reliable and largest wireless voice and 3G data network, serving more than 93 million customers. Headquartered in Basking Ridge, N.J., with 79,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD). For more information, visit www.verizonwireless.com.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.
Cheap and stylish are more likely to be antonyms when describing mobile phones. But the global market will reward a smartphone that can deliver on both fronts, a goal that Android phones seem best suited to reaching.
That is one conclusion to be drawn from a survey from Nielsen on mobile phone usage by 15-24 year olds around the world. The survey had some interesting insights, such as Italy’s position as the market with the highest percentage of young people owning a smartphone (47%). The U.S. was the only major market surveyed where smartphone owners were more likely to be female (55%) than male (45%).
Only one in six smartphones owned by people in the age group surveyed were purchased by parents, so the results can help shed light on what features appeal the most to consumers under 25. For the most part, those features varied by country.
In India, practical features were seen as the most important factors in deciding which phone to buy, with 40% saying price was paramount and 12% choosing battery life. In the U.S, price was also important at 22%, while a QWERTY input was next at 14%.
In China, the biggest potential market for smartphones, only 22% chose price as the biggest factor. Just as many chose the form and shape of the phone, and 10% said style and design. That suggests a promising market for Apple’s iPhone and sleeker Android phones like the Samsung galaxy.
But Android phones, which use a free operating software designed by Google, also have an opportunity to appeal to consumers who want a low-cost phone. The versatility of the Android platform to appeal to cost-conscious and design-conscious consumers alike bode well for Android’s market share abroad.