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RESTON, Va., April 1, 2011 /PRNewswire/ — comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending February 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.8 percent market share. Google Android led among smartphone platforms with 33.0 percent market share.
OEM Market Share
For the three month average period ending in February, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 24.8 percent of U.S. mobile subscribers, up 0.3 percentage points from the three month period ending in November. LG ranked second with 20.9 percent share, followed by Motorola (16.1 percent) and RIM (8.6 percent). Apple saw the strongest gain, up 0.9 percentage points to account for 7.5 percent of subscribers, on momentum from the release of the Verizon iPhone, the most acquired handset in the month of February.Top Mobile OEMs ————— 3 Month Avg. Ending Feb. 2011 vs. 3 Month Avg. Ending Nov. 2010 ———————————————- Total U.S. Mobile Subscribers Ages 13+ ————————————– Source: comScore MobiLens ————————- Share (%) of Mobile Subscribers ——————- Point Nov-10 Feb-11 Change —— —— —— Total Mobile Subscribers 100.0% 100.0% N/A ———— —– —– — Samsung 24.5% 24.8% 0.3 ——- —- —- — LG 20.9% 20.9% 0.0 — —- —- — Motorola 17.0% 16.1% -0.9 ——– —- —- —- RIM 8.8% 8.6% -0.2 — — — —- Apple 6.6% 7.5% 0.9 —– — — —
Smartphone Platform Market Share
69.5 million people in the U.S. owned smartphones during the three months ending in February 2011, up 13 percent from the preceding three-month period. Google Android grew 7.0 percentage points since November, strengthening its #1 position with 33.0 percent market share. RIM ranked second with 28.9 percent market share, followed by Apple with 25.2 percent. Microsoft (7.7 percent) and Palm (2.8 percent) rounded out the top five.Top Smartphone Platforms ———————— 3 Month Avg. Ending Feb. 2011 vs. 3 Month Avg. Ending Nov. 2010 ———————————————- Total U.S. Smartphone Subscribers Ages 13+ —————————————— Source: comScore MobiLens ————————- Share (%) of Smartphone Subscribers ———————– Point Nov-10 Feb-11 Change —— —— —— Total Smartphone Subscribers 100.0% 100.0% N/A —————- —– —– — Google 26.0% 33.0% 7.0 —— —- —- — RIM 33.5% 28.9% -4.6 — —- —- —- Apple 25.0% 25.2% 0.2 —– —- —- — Microsoft 9.0% 7.7% -1.3 ——— — — —- Palm 3.9% 2.8% -1.1 —- — — —-
Mobile Content Usage
In February, 68.8 percent of U.S. mobile subscribers used text messaging on their mobile device. Browsers were used by 38.4 percent of subscribers (up 3.1 percentage points), while downloaded applications were used by 36.6 percent of the mobile audience (up 3.2 percentage points). Accessing of social networking sites or blogs increased 3.3 percentage points, representing 26.8 percent of mobile subscribers. Playing games represented 24.6 percent of the mobile audience, while listening to music represented 17.5 percent.Mobile Content Usage ——————– 3 Month Avg. Ending Feb. 2011 vs. 3 Month Avg. Ending Nov. 2010 ———————————————- Total U.S. Mobile Subscribers Ages 13+ ————————————– Source: comScore MobiLens ————————- Share (%) of Mobile Subscribers ——————– Point Nov-10 Feb-11 Change —— —— —— Total Mobile Subscribers 100.0% 100.0% N/A ———— —– —– — Sent text message to another phone 67.1% 68.8% 1.7 ——————– —- —- — Used browser 35.3% 38.4% 3.1 ———— —- —- — Used downloaded apps 33.4% 36.6% 3.2 ——————– —- —- — Accessed social networking site or blog 23.5% 26.8% 3.3 ——————- —- —- — Played Games 22.6% 24.6% 2.0 ———— —- —- — Listened to music on mobile phone 15.0% 17.5% 2.5 ——————– —- —- —
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
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The smartphone market is expected to see increased competition during the next several years, with major manufacturers leapfrogging each other for greater pieces of market share.
According to IDC’s Worldwide Quarterly Mobile Phone Tracker, the smartphone market will grow by nearly 50 percent during 2011, as more companies adopt the devices for greater mobility management.
While multiple recent reports pronounce Android to be the king of the smartphone market for years to come, IDC’s analysis found that Windows Phone devices will see significant growth during the next several years.
During 2011, IDC predicts that the Android operating system will lead all OS with a 39.5 percent market share, with Nokia’s Symbian OS taking 20.9 percent. Apple’s iOS will be third with 15.7 percent, followed by Research In Motion’s BlackBerry OS with 14.9 percent and Windows Mobile with 5.5 percent. However, Nokia’s partnership with Microsoft, using the Windows Phone, will fuel the manufacturer’s market from 2011 through 2015, achieving a compound annual growth rate of 67.1 percent during those years.
IDC predicts that by 2015, the Nokia-Microsoft partnership will produce the second largest market share at 20.9 percent, behind only Android, whose share will grow to 45.4 percent. Apple’s iOS will remain third with 15.3 percent, followed by the BlackBerry OS with 13.7 percent. With Nokia all but abandoning the Symbian OS, its CAGR between 2011 and 2015 will be a 65 percent loss, resulting in a 0.2 percent market share in 2015.
“Nokia’s recent announcement to shift from Symbian to Windows Phone will have significant implications for the smartphone market going forward,” said Ramon Llamas, a senior research analyst in IDC’s mobile devices technology and trends team. “Up until the launch of Windows Phone 7 last year, Microsoft has steadily lost market share while other operating systems have brought forth new and appealing experiences. The new alliance brings together Nokia’s hardware capabilities and Windows Phone’s differentiated platform. We expect the first devices to launch in 2012. By 2015, IDC expects Windows Phone to be number 2 operating system worldwide behind Android.”
An intriguing variable in the projections is AT&T’s recent rumored acquisition of T-Mobile, which would combine the second- and fourth-largest providers in the U.S. The merger might have a possible affect on both providers’ users and the types of smartphones being sold.
This entry was posted by Mobility Management News Desk on Wednesday, March 30th, 2011 at 5:53 am and is filed under Managing Mobile Devices News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.
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Nowadays the options are endless when it comes to mobile phones. There are millions of different smart phones all offering the coolest apps or the most cutting-edge technology. While it seems like everyone either has an iPhone, Droid or Blackberry, there is a new operating system on the scene that will bring some fierce competition to the market.
Windows has updated its operating system to the new Windows Phone 7, which was launched in Australia in October 2010. This mobile OS is up-to-date on the latest technology and will bring some tough competition to existing operating systems such as the iOS and Android.
Windows Phone 7 offers many great features such as a customized and constantly updated Start screen, Internet Explorer Mobile, people hub and game hub, which features Xbox LIVE.
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Recently Nokia announced that it will be putting Windows Phone 7 in all its future smart phones. This partnership could mean big things for both Nokia and Windows Phone 7. According to the IDC forecast for the smart phone market, it is predicted that in 2015 Windows Phone 7 will be the second most popular mobile OS in the world, behind Android.
Also, it looks like the ever-popular iPhone might have lost its luster. According to recent market share data, Apple’s iOS has reached a plateau and popularity might remain stagnant.
With the every-changing market it is hard to predict who will really be the industry leader. Who knows, Steve Jobs may surprise us all and come out with a new iOS feature putting Apple back on top. But as of now, it looks like Android and Windows Phone 7 will soon be the top-dogs in the industry.
San Francisco – Global smartphone sales will soar 50 per cent this year compared to 2010, with Google’s Android set to extend its lead as the world’s most popular operating system for the devices, according to a study released Tuesday by research group IDC.
The study estimated that the number of smartphones in use this year will reach roughly 450 million, some 147 million more than in 2010.
Devices running Google’s Android OS will dominate with a 39.5-per- cent market share, rising to 45.4 per cent by 2015. Apple’s iOS devices will decline slightly from 15.7 per cent this year to 15.3 per cent in 2015.
Microsoft’s Windows Phone 7 will gain the benefits of an alliance with Nokia to jump from a market share of just 5.5 per cent this year to 20.9 per cent in 2015, making it the number two mobile OS in the world after Android, the study predicted.
Most of that gain will come at the expense of Nokia’s Symbian OS, which is predicted to go from 20.9 per cent to just 0.2 per cent in 2015. Blackberry’s share will decline from 14.9 per cent in 2011 to 13.7 per cent by mid-decade.
‘Overall market growth in 2010 was exceptional,’ said Kevin Restivo, senior research analyst with IDC’s Worldwide Quarterly Mobile Phone Tracker. ‘Last year’s high market growth was due in part to pent-up demand from a challenging 2009, when many buyers held off on mobile phone purchases. The expected market growth for 2011, while still notable, will taper off somewhat from what we saw in 2010.’
- Android Will Lead Smartphone Market In 5 Years, Says Ovum
Android will lead smartphone market in 5 years, says Ovum
Posted by Devina Divecha on Sun 27 Mar 2011
Android Army or Apply fanboy… 2016 will see the deciding votes cast?
An independent telecoms analyst has forecasted that the global smartphone market will grow twice in size by 2016, with Android leading the pack.
Ovum has released a report showing that Android will have more than a 20 percent market share lead over Apple’s iOS.
According to Ovum’s forecast, smartphones will represent 40 percent of the mobile phone market between 2010 and 2016, with Asia-Pacific will be the largest region, shipping over 200 million handsets by 2016. Western Europe will have 175 million and North America will have 165 million shipments each.
By 2016, Android will have a 38 percent share in the market, Apple’s iOS will have 17.5 percent, Windows Phone 7 will be close at 17.2 percent and BlackBerry trails with 16.5 percent.
With the large number of manufacturers turning to Android, and with this forecast, you’ll probably have an Android handset in the near future.
What smartphone do you own now or want to get for yourself? Pop over to our Twitter and Facebook pages and tell us. Remember to follow us for more updates in the tech world.
Acknowledging that the majority of phones sold around the world are on-smartphone models, Facebook has agreed to buy Israeli start-up Snaptu, which offers social networking services on simpler phones.
As many as four in ten Facebook users currently connect from their mobile phones. But with IDC data showing that smartphones account for less than a quarter of worldwide mobile phone sales, Facebook’s keen to mop up some of the rest.
Snaptu’s apps are claimed to run on 80 percent of all mobile devices. It last week launched a slimmed-down version of LinkdIn for feature phones, and launched a Facebook app at the beginning of this year.
“Earlier this year, we announced the launch of a new Facebook mobile application to give people a great mobile experience on a broad range of feature phones. The Facebook for Feature Phones app currently works on more than 2,500 devices,” says Snaptu on its website.
“We soon decided that working as part of the Facebook team offered the best opportunity to keep accelerating the pace of our product development. And joining Facebook means we can make an even bigger impact on the world.”
Financial terms of the agreement weren’t disclosed, although Israeli media report that the deal’s worth between $40 and $70 million. It’s expected to close in the next few weeks.
Various invocations in mobile technology have changed the life of consumers completely. As far as features and efficiency is concerned, these gadgets are becoming most important part of our lives. In current scenario, you can see this electronic device in pocket of every person. Actually, it was not possible for every person to buy mobile phone few years back. Thanks to mobile phone deals that has changed the complete market condition quickly. These deals cut down the price of handsets as well as monthly bill. These phone deals have been introduced by network providers, like O2, 3 mobile, Virgin, Vodafone, Orange and T-mobile with the help of leading manufacturers. Here, consumers are given free mobile phone with deal according to their choice and requirement.
After considering the demand and need of UK citizens, every network company is selling different types of mobile phone deals. These deals include, contract mobile phone, sim free deal and pay as you go phones. Every deal comes with some advantages and disadvantages. People choose deal according to their pocket and monthly usage. However, it is impossible to beat contract deal when it comes to monthly bill, affordability and pocket. Most of the consumers like to go with contract phones because they are cheap, affordable and give good value of money. Due to involvement of top manufacturers, buyers can choose their favorite handsets. Generally, UK residents prefer to go with smart phones and they choose expensive handsets. The biggest reason behind the expensive choice is that you do not need to pay anything for gadget.
According to Rick Joanson, mobile phone deals do not only offer free handset and cheap tariff plan but also provide many freebies. These free gifts include various things, like LCD, laptop, iPods, gaming console, music player, minutes, text, mobile insurance, accessory, and many more. Many online phone shops have already come in market and they are offering economic phone deals with minimum effort. Individual can place the order for the deal and product from home or office with the help of credit card. These shops provide free home delivery to every person.
To know more about mobile phones deals feel free to visit: http://www.mobilephoneshoponline.org.uk/
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Verizon Wireless says it is coming to Alaska and will announce the details in weeks and months to come.
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Verizon has the largest mobile phone network in the country and it competes heavily with AT&T Wireless, which controls Alaska’s largest mobile phone network. Both companies offer the popular iPhone and other smart phones.
A Verizon Wireless spokesman said it is too early to share any details about its service in Alaska, such as when exactly it will debut and which cities and towns will get coverage.
“We’ll announce details as we get closer,” said the Verizon spokesman, Scott Charlston.
Last November, the Federal Communication Commission approved Verizon’s request to acquire a broadband license for Alaska from another wireless company, called Triad Communications. Several years ago, a subsidiary of California-based Triad purchased the Alaska bandwidth from the federal government but it never developed service here.
Verizon said in its application for Triad’s license that FCC approval would “increase competition in Alaska by allowing Verizon Wireless to enter Alaska markets as a new wireless competitor.”
AT&T is the biggest cell phone carrier in Alaska, followed by GCI Wireless and Alaska Communications.
Reach Elizabeth Bluemink at email@example.com or 257-4317.
MTN to invest $1B in Nigeria mobile phone market
By JON GAMBRELL
MTN Group Ltd. will invest $1 billion in improving its mobile phone network in Nigeria’s growing market, a spokeswoman said Friday, as the South African telecommunications company faces a price war in Africa’s most populous nation.
The investment over the next year will go toward building a fiber optic network, improving transmission capacity, building more base stations and improving the capacity of its network, spokeswoman Funmi Omogbenigun said. She said the money came as part of MTN’s continuous investment in the West African nation.
“As you are aware, in Nigeria, demand still outstrips supply,” Omogbenigun said.
MTN holds a 50 percent market share in Nigeria, a lucrative market as mobile phones have become widespread since their introduction in 2001. The mobile market remains largely the only way to make calls in the country, as the state-run Nigerian Telecommunications Ltd., known locally as Nitel, fell into ruins and no longer provides reliable land line service.
But MTN’s market share may be threatened by the entry into Nigeria of Bharti Airtel, the world’s fifth largest telecommunications company. Bharti’s purchase of Kuwait-based Zain brought it into 15 African nations. In the time since, Bharti cut call prices by 50 percent or more in 11 countries to attract more customers.
Bharti has begun the same price war in Nigeria. Lower rates could win new customers in a nation where statistics suggest many live on less than $2 a day. Bharti’s founder and chairman, Sunil Mittal, has said it wants to double the company’s Africa business in the next 2 1/2 years to 100 million subscribers. At the end of September, Bharti Airtel said it had about 40 million subscribers in Africa.
In July, Bharti announced plans to spend $600 million in Nigeria to improve its service.
Bharti Airtel: http://www.airtel.in
Rusdi, an Indonesian office worker, has never had a home Internet connection. Since getting a Samsung Electronics Co. smartphone, he now gets online every day and pays 2 cents a minute to carrier PT Indosat.
“I need entertainment while waiting for my wife shopping,” said Rusdi, 26, who doesn’t have a family name. “Mobile Internet is the only answer.”
From Indonesia to Brazil, emerging market carriers are breaking Web services into more affordable, bite-sized pieces to hook clients like Rusdi on using the Internet on their phones. Carriers are offering unlimited surfing plans for a day or as little as a minute and dangling free access to Facebook Inc. and Twitter Inc. to lure customers, particularly younger people.
“It’s a teaser concept, with the idea that eventually users will upgrade,” said Marc Einstein, an analyst at Frost & Sullivan Inc. in Tokyo, who has advised carriers including NTT DoCoMo Inc. and Telstra Corp. “Most of these countries have a very large youth market.”
Unlike in the U.S. and Europe, where most users sign up for contracts of a year or more and pay monthly for their Internet and voice services, the clients of emerging-market carriers are almost all prepay customers. Clients in those markets often don’t have the credit to qualify for contracts or prefer the flexibility of paying for communications services with the money they have available.
Indonesians With Smartphones
Carriers in Asia and Latin America are figuring out ways to offer online access profitably without making it too expensive or producing unexpected charges. Competition among handset makers is also reducing the prices for phones that can access the Internet.
Only about 2 percent of Indonesians have Internet connections at home, though 60 percent access the Web through Internet cafes and other alternatives, Einstein said.
Rusdi said he uses the mobile Internet about 15 minutes a day with funds from a prepaid card he tops up about once a month for 200,000 rupiah ($23). His phone is Samsung’s Star, a touchscreen device that runs on Jakarta-based Indosat’s second- generation mobile network, not the faster 3G network used by advanced handsets such as Apple Inc. (AAPL)’s iPhone.
“There was a Facebook app installed on the device, and the device fit my budget,” Rusdi said. He paid 1.3 million rupiah for his Star. Indosat is the second largest carrier in Indonesia behind PT Telekomunikasi Indonesia.
While Rusdi’s 2 cents a minute of Internet access may not seem like much, it adds up quickly in countries where the average revenue per user is about $2 a month, said Einstein.
Indosat is using Internet promotions to boost revenue and to improve customer loyalty in a market where many consumers use multiple devices with different carriers, said Djarot Handoko, a company spokesman. Prepaid customers make up at least 95 percent of Indosat’s 44.3 million clients, and about 85 percent of them pay for Internet access, he said.
Smartphones climbed to 12 percent of mobile-phone shipments in Indonesia last year, from 4.4 percent in 2008, according to market researcher IDC. That compares to 18 percent for the Asia- Pacific region in 2010 and 38 percent for the U.S.
Rogerio Takayanagi, marketing director for Brazilian mobile-phone company Tim Participacoes SA (TCSL4), said he was grappling with the problem of how to boost mobile Internet growth when he took a trip to Asia last August to see how his counterparts overseas were handling the challenge.
Free Facebook Access
“Our main inspiration came from Indonesia,” Takayanagi said in a phone interview. “It was very clear for us that playing in emerging markets is completely different from Europe and the U.S. Trying to replicate from what works in those markets in Brazil does not work.”
Tim introduced its Brazil-tailored version of what Takayanagi saw in Indonesia, a service called Infinity Web, in late September. Fifty centavos (30 cents) would buy the user a full day of unlimited Web access. By early this year, Tim, which has about 52 million users, was getting 8 million clients a month on Infinity Web.
Rio de Janeiro-based Tim is one of several emerging-market carriers around the world that offer 0.facebook.com, a scaled- down version of the Palo Alto, California-based social- networking site for phones that don’t have the Web-browsing power of smartphones. Clients who download the application get three months of free Facebook access through their phones.
Mimics Internet Cafes
To further boost growth, handset prices must come down, Takayanagi said. Tim has made headway by working with Samsung and LG Electronics Inc. (066570) to produce phones with a proprietary operating system, reducing royalty payments. While the phones lack the processing power of more expensive devices, they have large screens and full keyboards, making them fit for Web browsing.
Tim is the third largest carrier in Brazil, trailing Vivo Participacoes SA (VIV) and America Movil SAB.
Part of the appeal of “snack-sized” Web access on phones is that it mimics Internet cafes, which also charge users based on the time they spend rather than the data they consume, said Joanna Africa, head of platform management at Globe Telecom Inc. (GLO), the second-biggest wireless carrier in the Philippines.
“The Philippine consumer understood the Internet in hours,” Africa said in an e-mail. “Mobile Internet addresses the snacking requirements, i.e. the need to post updates on Facebook or needing to quickly check information through Google.”
‘Holding the World’
Globe has determined that prepaid customers are willing to spend about 5,000 Philippine pesos ($115) for an Internet- capable device, Africa said. Smartphones with operating systems such as Google Inc. (GOOG)’s Android should begin to reach $100 this year, she said.
Budhiwan Pradhana, a record-label promoter in Jakarta, has upgraded, paying about $339 six months ago to get a BlackBerry device from Research in Motion Ltd. (RIM) to replace his Sony Ericsson Mobile Communications AB handset. His carrier, Jakarta-based XL, automatically deducts 99,000 rupiah ($11) a month for Web access and BlackBerry messaging from his prepaid plan.
With his new phone, Pradhana said he can upload images directly to his Facebook account. He also chats with friends on Yahoo Inc.’s and RIM’s instant-messaging services. He said he rarely accessed the Internet with his old phone, finding it too costly.
“This device helps me in working and in my social life,” said Pradhana, 30. “The technology development makes me feel like I’m holding the world.”
To contact the reporters on this story: Crayton Harrison in Mexico City at firstname.lastname@example.org; Femi Adi in Jakarta at email@example.com
To contact the editor responsible for this story: Peter Elstrom at firstname.lastname@example.org